Forge is for anyone with a large network of relationships, whether those relationships are with clients, customers, colleagues, users, vendors, patients, bosses, friends, family, alumni… basically, as long as the relationship is with another human being then Forge can help you grow it.

Forge’s design and content leverages two key sources: first, the growing academic field of relationship and behavioral science; and second the empirical experiences and observations of many active large-network professionals and business experts. We find these sources overlap and integrate cleanly, permitting us to have very high confidence in Forge’s operation and recommendations.

Forge’s design has been carefully calibrated to ensure your contacts always understand your genuine interest in them as people first. Appearing insincere in your efforts or “phoning it in” could cause lasting damage and is something we work hard to help you avoid. Specifically, too much automation can actually increase this risk so we ensure “human-in-the-loop” decision making within Forge. Also, while Forge greatly reduces the workload and “friction” of managing relationships, a small amount of user work is also desirable (a) for ensuring your awareness of your network’s activities, (b) for awareness of actions being taken in your name, as well as (c) to reinforce your recollection of others’ key personal details during live conversations.